project description

Project: Website Design, UX & Strategy
Role: Lead Design (Agency)

LDC are private equity arm of Lloyds Banking Group.

For 4 years, I have been working with the marketing team to align the site with business objectives to generate leads.

In late 2018, I led a UX phase on the existing website, with the goal to re-evaluate the website, it’s design and core messaging to their main customers.

The UX phase consisted of many research methodologies, including: moderated user testing, heat mapping, visitor recordings and more.

The findings and recommendations made by my team and I were the catalyst to a website refresh.

My role was lead design & UX, from the research framework, prototype to the final designs.

Please ask me about how I helped support the LDC Top 50 campaign.

Launch project