Hello & welcome!
To the portfolio of Stephen Musson. Product | UX | Design.
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Product
experience'd
design

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I design digital experiences by working closely with organisations, their users & multi-disciplinary teams.

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Who, me?

I'm a designer with 25 years of experience, shaping, developing and delivering digital products across a wide range of sectors.

I help organisations grow and drive impact by embedding user-led & design thinking approach into my process. I'm passionate about using design to improve people’s lives and am constantly exploring new ways to learn, adapt, and evolve.

Currently, I work as Product & UX Design Lead at Element78 Solutions, an established digital agency based in Bristol.

Key skills

Strategy
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I work with organisations to define clear product visions and translate business goals into actionable design and development strategies. My approach balances user needs, technology with commercial objectives to ensure design decisions are grounded in both insight and impact.

🔹 Developing product road maps, for large organisations & internal
🔹 Driving UX as a new commercial service
🔹 Aligning UX & commercial strategy for digital transformation projects
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Research
I believe that great design starts with listening. I plan and conduct qualitative and quantitative research projects from user interviews to usability testing, to uncover real needs and pain points.

🔹 Leading mixed-method research for global organisations and charities
‍🔹 Conducted 100+ user interviews & usability sessions with a wide range of users
🔹 Translating user insights into actionable product decisions
UX/UI Design
At the heart of everything I do is thoughtful, user-centred design. Whether, prototyping, creating user flows, or creating strong visual branding and artwork.

🔹 Creating prototypes and workflows to align teams early
‍🔹 Designing and scaling user-centred design system
‍🔹 Shaped Conflux UX Framework adoption
Product development & management
I work closely with cross-functional teams to take ideas from concept to launch. By aligning product roadmaps with organisational strategy and digital maturity, all grounded with user insight.
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🔹 Delivered end-to-end product launches with cross-functional teams
🔹 Aligned product roadmaps with digital maturity strategies
🔹 From concept to delivery of Blueprint Agency Design System
🔹 Specifications, feature developement, priorties and sun setting
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Consulting
I'm experienced in working directly with clients on their challenges and selling in the value of good design to clients, agency and cross-disciplinary teams. I’m confident presenting to all levels of a business from executives to developers and thrive in environments that value collaboration and clarity.

🔹 Advised C-suite leaders on design-led transformation
🔹 Supporting organisations in design-led transformation
🔹 Trusted digital design consultant for across multiple industries
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Branding & creative
I bring a strong creative sensibility to every project, ensuring the visual identity aligns with brand purpose and audience expectations. From building digital guidelines to crafting standout creative.

🔹 Delivered brand & digital identity for global organisations
🔹 Creating, updating, implementing creative guidelines across multiple industries
Mentoring & leading
I lead design & technical teams, mentored studio members, influencing a design culture across the agency. I focus on building confidence, encouraging critical thinking, and fostering an environment where creativity and collaboration thrive.

🔹 Managed design & development teams
🔹 Mentored emerging designers into senior roles
🔹 Built design culture across studio & client projects

Recent Projects

Three screenshots of YoungMinds website displayed on mobile devices
YOUNGMINDS
For over 5 years, i've collaborated with YoungMinds, leading UX and design across a major transformation of their digital platform. Working closely with their team, young users and their parents, I helped shape a more accessible, emotionally supportive, and user-friendly experience. The result is a trusted platform that continues to evolve and support the mental health needs of young people across the UK.
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A computer Screen with illustrated icons floating around it. On the screen says Say hello to Blueprint, Lets start with awsome and go from theire
Blueprint
From concept to final product. I designed a comprehensive agency design system to address recurring challenges in development and delivery, both internally and for our clients. The system provides a solid foundation of reusable components, patterns, and modules, enabling faster build times, greater consistency, and a more scalable approach to digital delivery. This strategic foundation has helped reposition the agency’s product offering while improving the overall quality and efficiency of digital delivery.
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Three screenshots of Girlguiding website on mobile devices
Girlguiding
Leading a discovery project and design for the redevelopment of the main e-commerce website. The site supports three key user types from Parents and Leaders to Voluntary Shop Owners. It was important to understand their distinct needs and challenges. These insights informed the creation of tailored experiences for each group, all delivered through a single, cohesive platform. The result is a more efficient, user-friendly site that better supports Girlguiding’s diverse and dedicated community.
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Screenshots of the SEFE Energy website on a laptop and mobile device
SEFE Energy
I led the UX and design for a newly developed Help & support centre, aimed at reducing support demand and improving customer self-service. During the discovery phase, I worked closely with stakeholders to analyse historical customer service data, identifying the most common pain points and queries. This informed a clear content strategy and structure, allowing us to create focused help topics that directly addressed real user needs. The result was a more efficient, accessible support experience aligned with both user expectations and business goals.
Soil Association website screenshot on a large Imac
Soil Association
Over the past 10 years, I’ve provided ongoing UX and design consultancy to the Soil Association, supporting a wide range of digital initiatives across their organisation. From campaign sites to core platform improvements, my work has focused on making their content more accessible, their journeys more intuitive, and their impact more visible. This long-term collaboration has helped the Soil Association evolve its digital presence while staying true to its mission and values.
A screenshot of the Zurich portal login screen on a large imac screen
Zurich
As a freelancer I was responsible for translating their refreshed brand into a flexible, digital-first design system suitable for web applications. Other projects include prototyping user journeys and interfaces for a new member portal aimed at insurance brokers, focusing on usability, clarity, and brand consistency. The work helped bring their updated visual identity to life while supporting a more streamlined and engaging experience for their broker network.
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More?

Want to hear more? Starting a new project? Looking for design or product support?

I’m always open to meaningful conversations, whether it's exploring potential collaborations, or simply talking through a challenge. Get in touch and let’s see where it leads.

These are the best places to find me:
Email me |  Connect on Linkedin

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Zurich UK.

“Stephen has been a great support, implementing our new brand on our corporate website and consulting on our new user focussed web applications”

Becky Mawby
Strategic Execution Manager
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Work in Progress UX - A social media project

‍I have never been a social media guy, but back in the first lockdown (after completing netflix) I was looking for something to do that combined a few of my passions (design, drawing and mentoring). I started an instagram account about UX & design, sharing tips and experiences mainly aimed at aspiring designers.
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