Recent Projects

For over 5 years, i've collaborated with YoungMinds, leading UX and design across a major transformation of their digital platform. Working closely with their team, young users and their parents, I helped shape a more accessible, emotionally supportive, and user-friendly experience. The result is a trusted platform that continues to evolve and support the mental health needs of young people across the UK.
‍

From concept to final product. I designed a comprehensive agency design system to address recurring challenges in development and delivery, both internally and for our clients. The system provides a solid foundation of reusable components, patterns, and modules, enabling faster build times, greater consistency, and a more scalable approach to digital delivery. This strategic foundation has helped reposition the agency’s product offering while improving the overall quality and efficiency of digital delivery.
‍

Leading a discovery project and design for the redevelopment of the main e-commerce website. The site supports three key user types from Parents and Leaders to Voluntary Shop Owners. It was important to understand their distinct needs and challenges. These insights informed the creation of tailored experiences for each group, all delivered through a single, cohesive platform. The result is a more efficient, user-friendly site that better supports Girlguiding’s diverse and dedicated community.
‍

I led the UX and design for a newly developed Help & support centre, aimed at reducing support demand and improving customer self-service. During the discovery phase, I worked closely with stakeholders to analyse historical customer service data, identifying the most common pain points and queries. This informed a clear content strategy and structure, allowing us to create focused help topics that directly addressed real user needs. The result was a more efficient, accessible support experience aligned with both user expectations and business goals.

Over the past 10 years, I’ve provided ongoing UX and design consultancy to the Soil Association, supporting a wide range of digital initiatives across their organisation. From campaign sites to core platform improvements, my work has focused on making their content more accessible, their journeys more intuitive, and their impact more visible. This long-term collaboration has helped the Soil Association evolve its digital presence while staying true to its mission and values.

As a freelancer I was responsible for translating their refreshed brand into a flexible, digital-first design system suitable for web applications. Other projects include prototyping user journeys and interfaces for a new member portal aimed at insurance brokers, focusing on usability, clarity, and brand consistency. The work helped bring their updated visual identity to life while supporting a more streamlined and engaging experience for their broker network.